Mission

Localore: Finding America is an independent public media production comprising 15 teams embedded for nine months at forward-moving public radio and television stations across the U.S. It’s the third in a series of national productions first launched by AIR in 2010 and led by some of the most gifted independent producers in the nation. Localore moves into communities large and small to invent new storytelling models with citizens who help us tell a new story of the rich diversity of America today.


Localore Communities 

Productions Map

The local production teams were selected from more than 200 applications from independent media talent, radio and television stations, educators, artists, community activists, and coders.


AIR matched winning talent with stations and deployed them to build productions over nine months with a mandate to invent new pathways to those citizens not engaged with public media.

AIR’s producers then assembled scores of community partners, storytellers, and citizen contributors to produce live events, invent new, blended media models, and produce stories distributed via broadcast and digital platforms.


Finding America builds on AIR’s 18 previous Localore productions, including the audience-driven reporting model of Curious City (now Hearken) created by Jennifer Brandel, the North Dakota oil documentary Black Gold Boom by Todd Melby, and Julia Kumari Drapkin’s iSeeChange, which works with NASA and a network of on-the-ground contributors to collect and share crowdsourced climate data.


Principal funding comes from the Corporation for Public Broadcasting, the Wyncote Foundation, the MacArthur Foundation, the Ford Foundation, the National Endowment for the Arts, and AIR’s network of more than 1,100 producers in 47 states and 30 countries.

AIR producers carry the mission of public service media to every corner of America. With a particular expertise in audio, we hear what is not apparent, seek what may be hidden, and craft stories that reflect a full spectrum of human experience.

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